Bretman Rock makes history on Playboy magazine

Filipino-American social media star Bretman Rock has indeed gone a long way to represent the LGBTQ+ community in the mainstream.

He started gaining popularity with the now-defunct Vine app and YouTube with comedy and makeup videos, and recently, he’s making the rounds on the web – this time, as the first openly gay man to front the 68-year-old US magazine Playboy.

Rock made history as the first gay man on the cover of the magazine by striking two powerful poses on the black-and-white front of the publication’s October 2021 digital issue.

‘It’s all so surreal’

Bretman Rock Playboy
Image credit: @bretmanrock

Wearing a corset and a headband with bunny ears, Rock stands inside a frame on the magazine’s two covers in black and white. Posting the covers on his social media accounts, he captioned “I’m a @playboy bunny DUHHHHHH,” on Twitter.

The magnitude of the photoshoot is evident to Rock, who was quoted in an interview with Playboy that his cover is a huge deal for the LGBTQ+ community. “For Playboy to have a male on the cover is a huge deal for the LGBT community, for my brown people community and it’s all so surreal. A total ‘is this even fucking happening right now?’ type of vibe. And I’m so pretty,” he said.

Some aren’t happy with his covers

Bretman Rock Playboy - twitter reply
Image credit: @TheRarestJade

While some are supportive of the covers, with Twitter user @TheRarestJade tweeting a message of support, for example, others aren’t happy with Rock’s shoot.

Twitter user @PerroChuco noted that Playboy had a specific target audience, presumably straight men, indicating that Rock’s photoshoot didn’t appeal to it.

Bretman Rock Playboy - twitter reply
Image credit: @PerroChuco

“Dumb… [T]his magazine has a specific target audience, and there was nothing wrong with that…. [A]acceptance, inclusion, respect does not mean forcing a narrative on everything[.] [I]f I like football, I should not need to see baseball in a football magazine,” @PerroChuco said.

Playboy says it stands for equality

Bretman Rock Playboy
Image credit: @bretmanrock

Responding to the divisive comments that Rock’s cover and photoshoot images had prompted, Playboy said in a statement on Twitter that more than just a magazine, they stand for freedom and equality.

“Standing for freedom and equality is in the DNA of this brand. Today, Playboy is much more than a magazine. Our digital covers are creative snapshots that drive and reflect the current dialogue around pleasure, sexuality, equality and culture,” they said.

Further defending Rock’s covers, the publication added that “if a gay man feels sexy wearing a bunny costume”, he should also be “able to wear it proudly”.

Bretman Rock fronts Playboy magazine

Given that Bretman Rock, a Filipino-American and openly gay social media superstar, is now on the front page of a magazine traditionally seen as a men’s lifestyle and entertainment publication, divisive discussions are bound to take place.

But if a gay man indeed feels more empowered when given such a huge platform to express themself, we should celebrate Rock’s Playboy cover as a milestone for the LGBTQ+ community.

Here are LGBTQ-themed movies and web series you can check out:

Cover image adapted from: @bretmanrock, @bretmanrock

Drop us your email so you won't miss the latest news.