In a heartwarming twist, K-pop sensation Sandara Park embraces her Philippine ties and raises a toast to her new role as the dynamic brand ambassador for San Mig Light.
Read on to see why she’s the perfect endorser for the low-calorie beer.
Video credit: San Mig Light via YouTube
Sandara Park steps into a new spotlight as San Mig Light’s brand ambassador. The beer giant, recognizing her international allure and authentic ties to the Philippines, has selected her as the face of their brand. It’s a comeback we didn’t see it coming, but we’re here for it!
This isn’t Dara’s first alcohol beer stint as an endorser, she used to be a South Korean beer brand’s ambassador too, along with heartthrob oppa Lee Min-ho.
Image screenshot from: @daraxxi via Instagram
On 8th January, she dropped a video of her TVC on Instagram with the caption, “Finally!!! 😍🍻 SANdara & SANmig light 💘Bagay na bagay diba?! Shot puno~!!! 🎉🎉🎉” We agree, it’s been a long time coming.
Image credit: @@daraxxi via Instagram
Dara is known to fans as an unofficial Philippine ambassador as she consistently promotes the Philippines on South Korea’s national television shows, such as Battle Trip and Idol Truck. As well as on her social media in any way she can.
The global star, who skyrocketed to fame with 2NE1, shares her deep appreciation for Filipino culture whenever she can. Being tapped as San Mig Light’s newest face also shows what she has in common with the famous beer brand – a local and global appeal and influence.
If you want to read about Filipinos in K-pop, check out Lapillus’ Chanty, the first Filipina-Argentinian girl group idol, and POW’s Youn Doungyeon, the first Filipino-Korean boy group idol.
Cover image adapted from: @daraxxi via Instagram
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